Relational PlanMarket Intelligence
Customer’s loyalty is cheaper than obtaining a new one. In Elogia, we help you to create and keep a solid relation between your brand and your clients. To achieve this, we adapt the messages depending on the objectives, and especially, to the time of purchase in which they are. To sum up, our goal is to transfer the correct messages in the adequate moment.
By means of a study of the client and of its customer journey, we build a strategy based on the key messages in every moment. For that, we base our work in the user’s analysis and in the different typologies to personalize communications. We convert the relational channel in the vehicle to boost participation actions, consumption incentives or testing, prescribers’ identification or Member Get Member activation, among others.
Are you interested in our services of CRM Strategy & Plan?
We have an expert team in defining and implementing relational plans for different brands, from great consumption to distribution, but above all for ecommerce. We work with the main market technologies such as Salesforce’s Marketing Cloud, Selligent or Experian Marketing Suite.
“As a brand we do know the goals and challenges we face – it is the utmost perfect execution we sometimes lack. The Elogia team has tagged along us with the ongoing work of implementign our digital strategy in a complex and restrictive market such as the pharmaceutical sector. Steady steps, consistency and – above all – enthusiasm about growing our brands working with a strong team”
Raquel Folch Brand Manager at Zambon