Marketing Relacional Digital
The digital relational marketing basically consists on creating, reinforcing and keeping the relationships between the companies and their clients. From “client transaction – company” to the relationship “brand – user” in the online channel. Its main goal is to keep solid and durable relationships with the clients. The appropriate message, in the perfect moment and through the expected channel, is the key to success in this area. In the end, continue working to achieve a one to one marketing.
In Elogia, we use a plan of contents adapted to a concrete profile, to facilitate the personalized communication between the companies and their users and clients. With our relational strategies, the target understands the message and our clients’ goals are achieved.
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“As a brand we do know the goals and challenges we face – it is the utmost perfect execution we sometimes lack. The Elogia team has tagged along us with the ongoing work of implementign our digital strategy in a complex and restrictive market such as the pharmaceutical sector. Steady steps, consistency and – above all – enthusiasm about growing our brands working with a strong team”
Raquel Folch Brand Manager at Zambon