Content MarketingSocial Media & Content
In Elogia we are experts in content marketing. In the last years we have created contents for different brands, sectors and social platforms, and we also have started up campaigns in which ones the focus was the contact with influencers. We have managed more than 50 blogs for our clients through content creation.
Internet has meant the win of disintermediation. Each brand is a new player in the market and has to communicate as it. To communicate it has to create new contents that are attractive to its target audience, through a didactic blog, a downloadable white book beneath register or a creative action with half on its online development and the other half on real life. This is the starting point. From there comes the long-term positioning work, orientation to convert in register and the management of that database to transform it in clients.
It is no coincidence that content is said to be the king. That is why we are Inbound Marketing tools partners, like Hubspot, which boost the creation of contents adapted to the interests and needs of each brand’s target audiences, through environments where users participate and enjoy with the brands.
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Generating this ecosystem, the user shares and prescribes contents like him and his group, boosting virality and engagement with the brand. Producing repeats in interaction with users will improve, in half and long-term, the conversation rate of this channel.
When a client’s need moves around the awareness and branding in social environments, we also develop more specific and creative campaigns of branded contents and buzz marketing.
“As a brand we do know the goals and challenges we face – it is the utmost perfect execution we sometimes lack. The Elogia team has tagged along us with the ongoing work of implementign our digital strategy in a complex and restrictive market such as the pharmaceutical sector. Steady steps, consistency and – above all – enthusiasm about growing our brands working with a strong team”
Raquel Folch Brand Manager at Zambon