Google, ChatGPT, Perplexity, and other generative AI models are changing how buyers discover brands and make decisions. Classic organic traffic isn't disappearing, but it now shares space with generated answers that don't always include your brand.
For years, SEO meant appearing among the top ten Google results for a relevant query. The buyer clicked, landed on the site, and the channel did its job.
That model is still valid, but it's no longer the only one. When someone asks ChatGPT which CRM to use, asks Perplexity for the best running shoe brand, or asks Google which logistics operator has the best ratings in their country, the model generates a direct answer. If your brand isn't in that answer, it doesn't exist for that buyer at that moment.
Language models build their answers from content found on the web: product pages, blog articles, industry studies, company profiles, media mentions. Brands that produce dense, specific, and verifiable content about their category are far more likely to appear in those answers than brands with a well keyword-optimized site but no substantive content.
GEO extends SEO rather than replacing it. The content strategy that ranks on Google also positions in generative models, but with distinct nuances that must be understood and applied.
We analyze how your brand and category appear in the answers of leading models: Google AI Overviews, ChatGPT, Perplexity, Gemini. We identify which queries you appear in, which you don't and why, and which brands compete with you in that space.
Generative models favor content that answers specific questions with verifiable, concrete information. We design a content strategy that covers the questions your buyer asks at each stage of the purchase decision, with the level of detail and structure that models need to cite that content as a source.
The content you already have on your site may be well optimized for keywords but not structured to be cited by a generative model. We review and adapt existing content to maximize the likelihood of it appearing in generative answers.
Generative models evolve fast. What works today may not work in six months. We monitor your brand's presence in generative answers and adjust the content strategy as things change.
Structured data helps models understand a page's content and extract information for their answers. We implement the right schema markup for each content type: product, company, article, FAQ, review.