Insights
We've spent decades researching the digital market in Spain and Mexico. What we publish here isn't branded content. These are the studies the sector uses every year to make decisions: we produce them for IAB Spain, for AMVO and with our own research team.
How online fashion enters a new phase shaped by AI, social commerce and marketplaces as a discovery channel.
Download studyHow Mexicans search, compare and buy in an omnichannel environment. Marketplaces, own stores and the factors that drive the decision.
Download studyHow Amazon, Temu and El Corte Inglés consolidate as the backbone of digital commerce, and what makes a shopper choose one marketplace over another.
Download studyWhich digital channels gain weight in fashion brand discovery and which drive purchase. The real role of marketplaces in fashion.
Download studyHow Mexicans search, compare and buy in an omnichannel environment. Marketplaces, own stores and the factors that drive the decision.
Download studyHow Mexican users manage their money digitally: online banking adoption, payment methods and the factors that build trust.
Download studyAnalysis of fashion ecommerce in Mexico: categories, platforms and buying behavior shaping the fashion vertical.
Download studyThe studies the sector signs with us
IAB Spain
For over a decade we've produced IAB Spain's Annual Social Media Study and Annual eCommerce Study. Two benchmarks Spanish brands and agencies use every year to plan.
See studies ↗AMVO
For the Mexican Online Sales Association we produce the Fashion E-commerce Study in Mexico, the annual benchmark for the fashion vertical in LATAM.
See studies ↗We like to share
Our team teaches at some of the leading schools and universities in digital marketing.
Cases published by the platforms
Google, Meta and TikTok have published success stories about our client work. That closeness gives us early access to betas, formats and data.
Google Premier Partner · Meta Business Partner · TikTok Shop Partner
We collaborate with Statista
We share part of our research with Statista. That expands the platform's global database with Spanish and Mexican digital-market data produced by Elogia.
We also write a blog
A space for analysis and commentary powered by the team. Short posts about what we see every week in real accounts.