1st Study · Pets · October 2026

Pet Parents Journey 2026

The Spanish pet owner's shopping journey: how they choose, buy and decide

n=600 dog and/or cat owners · Spain · C.A.W.I. · April 2026 · ±4.1% margin of error (95.5% CL)

n=600Sample

C.A.W.I.Method

Apr. 2026Fieldwork

±4.1%Margin of error

IEdition

0.0 M

households with pets in Spain

0€

average monthly spend per pet parent

0.0

categories bought on average

buy or have bought food for specific needs

buy mostly in physical stores

buy accessories to replace or out of need

Context, objectives and methodology

From a first listening to the big study: a large, resilient market that is increasingly mature, premium and already lives in the digital channel

The pet sector in Spain

5.770 M€ sector turnover (+8.3% YoY)
2.118 M€ food alone (+6.1% in 2025)
+12,2% cat food growth

First listening · Elogia poll

55% bought online 11+ times in the last year
82% bought on Amazon; they use it as the standard
96% values convenience above all

This study was born to answer the “why”: the Spanish pet parent's full journey, online and offline.

External sources: AEDPAC / AmericaRetail and ANFACC (2025). Own source: Elogia Poll 2025 (n≈200 online shoppers).

What we want to understand

1. The Spanish pet parent

Understand households with pets and size the purchase categories

2. Food

Understand product preferences, choice criteria, average ticket and purchase frequency

3. Products and accessories

Identify products bought, purchase reasons, average ticket and purchase frequency

4. The customer journey

Analyse information sources, purchase channels, online-physical balance and subscriptions

5. Services and pet-tech

Measure penetration of services and technology and their adoption potential

Methodology. Universe: pet parents, women and men aged 25 to over 60 who own a dog and/or cat and are responsible for buying products for their pets. Scope: Spain. Technique: C.A.W.I. (Computer Assisted Web Interviewing), self-administered online interview via online panels. Sample size: 600 dog and/or cat owners. Margin of error ±4.1% at a 95.5% confidence level and p=q=0.5. Fieldwork: April 2026.

01 · The Spanish “pet parent”

Who they are, what animals they have and what they spend on

Spanish households and their pets

Households in Spain

19,7 M

Total households in Spain · 100%

Households with pets

10,4 M

53% of all Spanish households

One of the family

9,3 M

Consider the animal a family member · 89% of pet households · 47% of total

With a dog

7,8 M

75% of pet households · 40% of all Spanish households

With a cat

5,4 M

52% of pet households · 27% of all Spanish households

Volume lies in 10.4M pet households, but value lies in the 9.3M that consider it part of the family: they are the ones who spend, repeat and reward quality; and they speak two languages, dog and cat, which are best not mixed.

Sources: INE; Petparents Barometer 2026 (Hamilton / AEDPAC / Iberzoo Propet, 2026).

A buyer aged 53 on average

Gender

Women 51% (n=306) · Men 49% (n=294)

Average age: 53

25 to 4531%

46 to 6034%

Over 6035%

Household composition

Couple36%

Couple with children33%

Live alone13%

Other people11%

Single with children7%

Total base: 600 interviews.

Adult and senior pets dominate households

Households with a dog · 66% (base: 396)

Small47%

Medium41%

Large18%

Households with a cat · 49% (base: 295)

Small20%

Medium77%

Large11%

Cohabitation and life stage

Dog only 51% · Both 15% · Cat only 34%
1,3 pet types per household on average
Puppy / Kitten (under 1) 5% · Adult (1-7) 56% · Senior (over 7) 49%

Other pets at home: Bird 7% · Fish / Aquarium 5% · Reptile 4% · Small mammal 2%

What type(s) of pet do you have? What size is your dog / cat? What life stage is your pet in? (Multiple answer). Total base: 600.

The basket changes by species

Which categories do they buy for their pets?
Category	Total (600)	Dog only (305)	Cat only (204)	Dog and cat (91)
Food	100%	100%	100%	100%
Veterinary health	93%	95% ↑	89%	97%
Litter / Bags	80%	68%	91% ↑	96%
Accessories (collars, harnesses, beds, toys, clothes…)	79%	85% ↑	62%	93%
Hygiene (combs, shampoos, dental care…)	77%	88% ↑	56%	88%
Services (walking, training, grooming…)	45%	53% ↑	24%	63%
Average categories bought	4,7	4,9	4,2	5,4

↑ Significant difference between dog and cat.

Average monthly spend is €147

Average monthly spend

147€

Dog only €151 ↑ · Cat only €109 · Dog and cat €216

Wellbeing

62%

of average monthly spend goes to wellbeing (food and health)

Food

50,27€

bought by 100%

Veterinary health

41,11€

bought by 93%

Services

26,42€

bought by 45%

Other categories

Litter / bags20,10€bought by 80%
Accessories19,86€bought by 79%
Hygiene18,85€bought by 77%

Roughly how much do you spend on your pet per month? (Single answer). Total base: 600. ↑ Significant difference between pets.

Each category opens different moments of contact

Spend per purchase: penetration and annual frequency.
Category	Bought by	Frequency
Veterinary health	93%	6 times a year
Accessories	79%	4 times a year
Hygiene	77%	6 times a year
Services	45%	8 times a year
Litter / Bags	80%	16 times a year
Food	100%	20 times a year

Vertical axis: average ticket per purchase, not monthly spend; a lot is spent on food, but spread across small purchases. Horizontal axis: purchase frequency; especially health: less recurrent spend but a more expensive ticket.

More buyers are increasing spend on food and health

Spend evolution over the last year.
Category	Spent less	Spent more
Food	−3%	+30%
Veterinary health	−15%	+28%
Litter / Bags	−12%	+13%
Accessories	−18%	+12%
Hygiene	−19%	+10%
Services	−28%	+9%

Over the last year, how has your spending on your pet changed in the following categories? (Single answer). Total base: 600.

02 · Food

What pets eat and how their diet is chosen

Dry food dominates and wet food weighs more for cats

Most frequent food. They buy 2.3 food types on average.
Type	Total	Dog only	Cat only	Dog and cat
Dry food (kibble, bagged)	63%	66%	59%	65%
Wet food (cans, sachets, pouches)	18%	12%	31% ↑	15%
Snacks or treats	6%	8%	4%	2%
Fresh cooked food (chilled or steamed)	5%	7% ↑	1%	8%
Grain-free diet	4%	4%	3%	7%
Raw food (BARF)	2%	2%	1%	2%
Nutritional supplements	1%	1%	1%	1%

Segment the food strategy by species: snacks to grow in dogs and drive frequency, and wet food to capture value and premiumisation in cats.

What type of FOOD do you currently buy for your pet? (Multiple answer). And which do you buy most often? (Single answer). Base buying food: 600. Other: 2%.

Dogs and cats are bought for with different budgets and rhythms

Monthly spend

50,27€

Dog only €49.68 ↑ · Cat only €40.05 · Dog and cat €75.02

Frequency

20 times/yr

Dog only 18.3 · Cat only 21.8 ↑ · Dog and cat 21.4 times/yr

Monthly spend

Under €2017%

€20 to €5049%

€51 to €10026%

Over €1008%

Purchase frequency

Once a week12%

2-3 times a month29%

Once a month42%

Less often17%

Design differentiated levers by species: create more purchase occasions for dogs and premiumise the basket for cats.

Base buying food: 600. ↑ Significant difference between dog and cat.

46% prioritise what the food contains

Most important choice drivers (% Top 1). 46% net composition: ingredients, no preservatives and ingredient origin.
Driver	Dog only	Cat only	Dog and cat
Ingredients	38% ↑	29%	43%
Vet recommendation	22%	24%	10%
Price	13%	19%	20%
Brand	11%	10%	5%
No preservatives	5%	4%	11%
Ingredient origin	3%	7%	4%
Ease / convenience of buying	5%	3%	3%
Online reviews	2% ↑	0%	3%
Other	1%	4% ↑	1%
Net composition	46%	41%	58%

Lead with ingredient transparency, followed by price: ingredient composition is the deciding argument; brand alone does not retain.

When choosing food for your pet, what matters most to you? (Ranking). Base buying food: 600.

44% believe they buy premium food

Perceived quality

High / Premium44%

MediumStands out in cats: 47% (vs. 39% in dogs)42%

Basic / Standard9%

Not sure5%

Willingness to pay for higher quality

Would not pay more36%

Would pay a little more50%

Yes, would pay more14%

Would pay a little more

90%

already buy mid-range (47%) and high/premium (43%) food

Would pay more

65%

already buy high/premium food

Premium food has a strong presence but also room to grow: among pet parents who already buy mid/high quality, willingness is high; for the rest it is a functional product.

Would you say the food you usually buy for your pet is of … quality? Would you be willing to pay more for premium or natural food? (Single answer). Base buying food: 600.

64% buy or have bought specific-needs food

Special food

64%

Yes · Dog only 59% · Cat only 65% · Dog and cat 79%

Life stage (puppy / senior)41%

Digestive issues27%

Weight control24%

Insufficiencies (renal, urinary, joint)Stands out in cats: 17% (vs. 11% in dogs)20%

Coat and skin health18%

Prescribed vet diet17%

Allergies or intolerances11%

Life-stage adaptation leads, followed by digestive and weight: cross-sell specific ranges, especially senior and digestive; it connects with almost half of pets being senior.

Do you currently buy, or have you ever bought, special food for specific needs of your pet? (Multiple answer). Base buying food: 600. Base buying special food: 383.

Health triggers diet changes

Changed diet

21%

Yes · Dog only 19% · Cat only 16% · Dog and cat 36%

Pet's specific needs (age, weight, activity)39%

Vet recommendation37%

Digestive issues / allergies24%

Trends like “natural” or “grain-free”18%

Price / promotions14%

Recommendation from friends, family or acquaintances11%

Information seen online7%

Other7%

Acquisition in food isn't won with discounts, it's won at prescription: the vet governs the moment of diet change; that's where acquisition is played.

In the last 12 months, have you changed your pet's diet? (Single answer). What led you to change it? (Multiple answer). Base buying food: 600. Base changed diet: 124.

03 · Products and accessories

Beyond food

Dogs get equipped and cats concentrate consumables

Accessories/products bought. 2.6 types on average (dogs 2.9 vs. 2.5 cats). Average: 29%.
Product	Total	Dog only (288)	Cat only (194)	Dog and cat (90)
Litter / Bags	64%	47%	81% ↑	80%
Toys and sport	54%	56%	50%	60%
Hygiene and grooming	41%	54% ↑	17%	54%
Rest (beds, blankets, mats)	39%	42% ↑	30%	43%
Collars, leads and harnesses	36%	50% ↑	11%	48%
Clothing (coats, costumes, capes, etc.)	12%	16% ↑	1%	23%
Transport and travel	10%	9%	11%	13%
Training and education	4%	4%	2%	7%

Cross-selling potential lies in dogs: dogs drive almost every category —hygiene, collars, rest, clothing—; cats concentrate on litter.

What type of PRODUCTS/ACCESSORIES do you usually buy for your pet? (Multiple answer). Base buying accessories, hygiene and/or litter/bags: 572.

Litter for cats, equipment for dogs

Average monthly spend by category and species.
Category	Average	Under €20	Dog only	Cat only	Dog and cat
Litter/bags (480)	20,10€	72%	16,20€	22,04€ ↑	25,22€
Accessories (471)	19,86€	75%	20,84€ ↑	13,89€	25,72€
Hygiene (462)	18,85€	76%	18,01€ ↑	14,32€	28,14€

Accessories are maintenance spend, not investment: a mid, species-differentiated ticket, but far from the €50 spent on food.

Cat parents spend more per month on litter/bags, while spend on accessories and hygiene products is higher for dogs. ↑ Significant difference between dog and cat.

Category determines contact frequency

Purchase frequency (times/year).
Category	Average	Monthly or more	Dog only	Cat only	Dog and cat
Litter/bags	15,6	66%	10,3	20,0 ↑	18,7
Accessories	4,1	13%	4,0	3,5	5,2
Hygiene	6,1	21%	6,2	5,1	6,9

Frequency polarises by the type of need being met: consumables are replenished monthly; accessories/products are bought about 5 times a year.

How often do you buy the following product categories for your pet? (Single answer). ↑ Significant difference between dog and cat.

72% buy to replace or out of need

Reactive purchase

72%

in response to an immediate need

Proactive purchase

28%

anticipation, opportunity or preference

Replace one that broke or wore out48%

One-off need24%

Have several for different uses (weather, walks, travel, etc.)12%

Renewal for comfort or style8%

Promotions or price8%

Accessory/product buying is reactive: buyers don't desire the accessory/product, they replace it; stimulating proactive buying (novelty, design) is the untapped opportunity.

When you buy products/accessories for your pet, what is usually the main reason? (Single answer). Base buying accessories: 572.

Quality carries different weight by category

Would not pay more57%

Would pay a little more34%

Yes, would pay more9%

No desire, no premium: unlike food, there's no lever here, such as health, that justifies paying more.

Would you be willing to pay more for premium/better-quality products/accessories? (1-5 scale). 43% would pay more. Base buying accessories: 572.

Services are used more in dog households

Other services bought

Bought none in the last 12 monthsCats 73% (vs. 35% dogs)54%

GroomingDogs 41% (vs. 14% cats)28%

Pet insuranceDogs 23% (vs. 12% cats)17%

Hotel or daycareDogs 14% (vs. 6% cats)10%

Sitters/walkers4%

Training2%

Pet tech · use / intent


Technology	Use	Intent
Pet camera or monitor	13%	8%
Smart feeder / fountain / dispenser	11%(cats 19% vs. 7%)	9%
GPS or wearable	5%	8%
Care or tracking apps	4%	4%
None of these	73%	75%

Which pet services have you used in the last 12 months? Do you use any of these technologies? Do you intend to use any? (Multiple answer). Total base: 600.

04 · Customer journey

The pet parent's journey: how they get informed, decide, buy and repeat

The journey is shared by both categories, but each market travels it at its own pace. That's the key to acquiring and retaining.

Stage 01 · Information

Vets and stores lead information

Top 1

37%

Vet recommendation

Top 2

35%

Specialist physical pet store

Top 3

23%

Specialist online pet store

Internet search20%

Personal advice at specialist store18%

Friends, family, acquaintances18%

Online reviews15%

Amazon14%

AI tools14%

Brand or manufacturer website9%

Specialist blogs or websites7%

Social media5%

Expert advice and the physical store are key information sources, followed by the specialist online store. Also, 12% of pet parents don't look up any information before buying.

Before buying food or products/accessories for your pet, which sources do you usually consult? (Multiple answer). Total base: 600.

14% consult AI before buying

AI use

14%

search for pet product information with AI tools, vs. 9% in 2025

ChatGPT

86%

the reference AI tool

Gemini · Copilot

46% · 18%

Perplexity 11% · Claude 7% · Others 4%

Which AI tools have you used to look for information on pet products? (Multiple answer). Base using AI for information search: 84.

Expert backing and information help decide

Vet testimonials39%

Ingredient comparison32%

Info on different food types31%

User reviews31%

Brand comparison16%

Product demos10%

Explainer videos9%

Buying guides5%

Professional backing, transparency and other users' opinions build the most trust. Brand comparisons, demos, explainer videos and guides are secondary sources.

What type of content helps you most to decide when buying? (Multiple answer). Base who get informed beforehand: 527.

Stage 02 · Decision

In food there's a favourite brand; in accessories people try

Food · base 600

COMPOSITION decides (46%), ahead of vet (21%), price (16%) and brand (10%). 50% have a favourite brand

Favourite brand50%

Usual brand, but may switch37%

Tries different brands10%

Buys cheapest/on offer3%

Accessories and products · base 572

NEED decides, through replacement or one-off need (72%). 43% like trying different brands

Favourite brand14%

Usual brand, but may switch18%

Tries different brands43%

Buys cheapest/on offer25%

In food, loyalty comes from trust (mainly food composition, followed by vet recommendation) and buyers stay loyal to their usual brand. In accessories and products, need decides (72%) and buyers are not brand-driven.

Which of the following statements about pet food / product/accessory brands do you identify with most? (Single answer).

Stage 03 · Purchase channel

53% buy mainly in physical stores

Always in store28%

Mostly in store25%

Both24%

Mostly online18%

Always online5%

Usual purchase by channel.
Channel	Food (600)	Products and accessories (572)
Specialist physical pet store	43%	42%
Physical supermarket / hypermarket	39% (cats 44% vs. 36%)	34% (cats 45% vs. 29%)
Online	28%	30%
Vet clinic	16%	10%
Local shop	13% (dogs 16% vs. 10%)	21% (dogs 25% vs. 16%)

53% buy mostly or exclusively in store and only 1 in 4 is mostly digital. Specialist pet stores and supermarkets/hypermarkets are the most common purchase channels.

Which statement do you identify with most? (Single answer). In which channel(s) do you usually buy for your pet? (Multiple answer). Total base: 600.

Physical stores attract through immediacy and contact

What attracts

Product available immediately48%

Can see/touch the product34%

Close to work/home31%

Feels more trustworthy29%

Habit27%

Usually find promotions and offers25%

Staff advice24%

Easy to compare products22%

Better prices17%

Can shop with my pet14%

More brand variety10%

What holds back

Nothing I dislike42%

Having to travel / carry products28%

Out of stock / unavailable19%

Little variety15%

High prices14%

Can't find the brand I want5%

Hard to compare products5%

Hard-to-understand information2%

The physical store sells what online can't: having the product immediately and being able to see/touch it. By contrast, having to travel or carry weight are its main stoppers.

Why do you buy in store? What do you like least about buying in store? (Multiple answer). Base buying in store: 463.

Online: convenience and logistics

What attracts

Convenience (no travel, home delivery…)51%

Better prices45%

Usually find promotions and offers38%

Fast delivery32%

Easy to repeat the same order32%

More brand variety23%

Easy to compare products22%

Can check opinions and reviews14%

Habit8%

Good customer service for questions or issues5%

What holds back

Nothing I dislike34%

Shipping costs28%

Delivery times23%

Lack of advice13%

Out of stock / unavailable10%

Doubts about ingredients10%

Poor customer service8%

Hard to compare products7%

Hard-to-understand information6%

High prices6%

Product format (frozen or fresh)6%

Can't find the brand I want5%

Feels untrustworthy4%

The online channel wins on convenience and price and loses on logistics (shipping costs and delivery times).

Why do you buy online? What do you like least about buying online? (Multiple answer). Base buying online: 279.

Amazon leads accessories and shares pet food

Top 5 online platforms.
#	Food (168)	Products and accessories (169)
1	Amazon 36% (cats 41%)	Amazon 58%
2	Zooplus 33%	Zooplus 26%
3	Tiendanimal 28%	Tiendanimal 23%
4	Kiwoko 21% (dogs 21%)	AliExpress / Temu 21%
5	Brand website 14%	Kiwoko 20%

Secondary, food: Miscota 8% · Online supermarket 7% · Aliexpress / Temu 5% · Mascoteros 4% · Petsonic 1% · Others 15%. Secondary, products and accessories: Online supermarket 11% · Miscota 7% · Brand website 6% · Mascoteros 3% · Petsonic 1% · Others 14%.

1 in 2 pet parents buy accessories and other products for their pets on Amazon. Online food buying is far more fragmented, split between the tech giant (especially for cats) and the main specialist stores.

On which online platform(s) do you usually buy…? (Multiple answer).

Physical stores retain more when stock runs out

Online · 56% stay online

Buy it in store45%

Search other websites/platforms28%

Wait for restock17%

Buy another brand11%

Store · 81% stay in store

Go to another store36%

Wait for restock24%

Buy another brand21%

Buy it online19%

When a physical store is out of stock, 8 in 10 stay in the channel. But when online is out of stock, almost half go to the physical store: online doesn't retain, it sends the customer back to the store.

If you can't find your usual product online / in store, what do you usually do? (Single answer). Base buying online: 279. Base buying in store: 463.

Stage 04 · Post-purchase

Physical and online store use remains stable

Over the last year, they have bought…
Channel	Much less	Somewhat less	The same	Somewhat more	Much more
Physical store	3%	10%	75%	10%	2%
Online	8%	12%	64%	13%	3%

Physical store: 13% bought less and 12% more. Online: 20% bought less and 16% more. Repeat purchase in the usual channel is almost unchanged over the last 12 months: 75% bought the same in store and 64% online.

In the last 12 months, would you say you have bought in store / online…? (Single answer). Total base: 600.

27% of online buyers have a subscription

Subscription

No subscription73%

Amazon14%

Marketplace/specialist store7%

Brand website6%

Barriers

Prefer to decide each purchase41%

Don't want a fixed delivery frequency40%

Prefer buying in store27%

Prefer to compare prices or promotions each time22%

Unsure how much product I need each month19%

Not enough advantages (price, convenience, etc.)11%

Don't trust automated orders9%

Didn't know about these subscriptions6%

3 in 4 pet parents don't have a subscription to receive pet food regularly, mainly because they want to keep control over the decision and purchase frequency.

Do you have a subscription to receive pet food regularly? (Single answer). Why not? (Multiple answer). Base buying online: 279.

05 · Conclusions & key insights

5 keys to the pet market in Spain

What we have learned

Spend evolution last year = NET % spent more − % spent less.
Category	Penetration	Monthly spend	Spend evolution	Purchase frequency
Food	100%	50€	▲ +27	Recurrent: 1.7 times a month
Veterinary health	93%	41€	▲ +13	Periodic: every 2 months
Litter / Bags	80%	20€	= +1	Recurrent: 1.3 times a month
Accessories	78%	20€	▼ −6	Sporadic: every 3 months
Hygiene	77%	19€	▼ −9	Periodic: every 2 months
Services	45%	26€	▼ −19	Periodic: every 1-2 months

Wellbeing is the core of spend and the only thing rising; accessories, hygiene and services lose steam. Food and litter, being highly recurrent, are the natural candidates for subscription.

The market crosses two axes: species defines the basket; category, the buying logic

The market · €147/month · 4.7 categories

Food: bought with the head, not on price
· Chosen by composition (46%) and vet endorsement (21%)
· 50% have a favourite brand they always buy
· Bought in store (only 28% online)

Products/accessories: out of need
· Bought to replace or for a one-off need (72%)
· No brand loyalty: 43% try different brands and 25% buy on price
· Although bought in store, Amazon stands out online

Dog · €151/month ↑ · 4.9 categories ↑

Food: 100% buy · €50 spend/month
· Dry food 66%
· Buy 1.5 times a month on average
· Pay more attention than cat owners to ingredients 38% (vs. 29% cats)
96% buy products/accessories for their dog
· Hygiene 88% · Accessories 85% · Litter/bags 68%
· Buy more than cat owners: hygiene and grooming (54%), collars/leads/harnesses (50%), rest (42%) and clothing (16%)
· Own services: grooming (41%), insurance (23%) and daycare (14%)

Cat · €109/month · 4.2 categories

Food: 100% buy · €40 spend/month
· Dry food 59% · Wet food 31% (vs. 12% dogs)
· Buy 1.8 times a month on average
· Look at ingredients (29%) and vet recommendation (24%)
96% buy products/accessories for their cat
· Litter/bags 91% · Accessories 62% · Hygiene 56%
· Most don't use other services like grooming, insurance, etc. (73%)

Species sets the basket: dogs get equipped, while cats mean recurrence and wet food. Category sets the logic: food is chosen with the head (composition and vet endorsement), products/accessories out of need and price.

The omnichannel journey: prescription and store rule; online is convenient but doesn't build loyalty

Stage 01 · Information

88%

get informed before buying · Vet 37% · Specialist physical store 35% · Specialist online store 23% · Deciding content: vet testimonials 39%, ingredients 32%, reviews 31%, info on food types 31%

Stage 02 · Decision

2 logics

food vs. accessories · Food: composition decides (46%), ahead of vet (21%) and price (16%); 50% have a favourite brand · Accessories: need decides (72%); 43% try different brands and 25% buy the cheapest

Stage 03 · Purchase channel

53%

buy in store · 24% both channels equally · 23% mostly online · Amazon leads accessories (58%) and in food (36%) competes with Zooplus (33%) and Tiendanimal (28%)

Stage 04 · Post-purchase

27%

have a subscription · Barriers: control of the decision 41%, fixed frequency 40% · Stable repetition: 75% in store and 64% online

Veterinary prescription and the physical store govern information and decision, while online wins on convenience but neither retains nor builds loyalty, and suffers leakage when stock runs out (45% go to the physical channel).

5 keys to the pet market in Spain

147€

spend/month

1. Premium and resilient market

62% of spend goes to wellbeing (food + health). 44% believe they buy premium food and 64% would pay more → room for premiumisation.

markets

2. Species organises the market

It's structured by animal type (dog vs. cat), not by buyer type: dogs get equipped (health, accessories, hygiene products and services), while cats mean recurring consumables (especially litter).

45%

by composition

3. Health rules, not price

Food is chosen by ingredients and vet endorsement. The vet is the great prescriber and the content that convinces before buying.

53%

buy in store

4. Online doesn't build loyalty

The physical store dominates (52%) and Amazon leads online accessories (58%). When stock runs out, online doesn't retain (45% move to the physical store).

73%

without subscription

5. Subscription is the unfinished business

Only 1 in 4 pet parents has a subscription for regular food purchases → food and litter, being recurrent, are the natural candidates to convert.

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Veterinary prescription and the physical store govern information and decision, while online wins on convenience but neither retains nor builds loyalty.

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