Elogia

MERCATOR: data reporting

Connect your data in a single dashboard where every metric reflects your real business.

Why now

Your digital business lives across multiple systems: Google Analytics, ad platforms, marketplaces, email, CRM. Each has its own metrics, its own language, its own truth. When you ask whether you are making more margin, you need to connect data from five places to get one answer. That's time that should go into analysis.

Plus: tracking that breaks, misconfigured tags, reports someone pulls together manually on Friday. Your decisions rest on data that's behind the curve.

Mercator connects your data sources into one source of truth. It automates the repetitive work of pulling numbers. Your team gets an operational window into the business, with metrics you can trust.

How we work it

Reporting is the engine of every decision in your business. We configure your tracking end to end, build your dashboards in Google Data Studio, and put a DevOps team behind it to ensure the data is trustworthy. Your reports aren't beautiful documents. They're operational.

What we operate

01

Tracking configuration and audit

We audit your current setup: GA4, event tagging on web and app, UTM parameters, conversions, data layer. We identify what's broken, what's missing, and what's being measured wrong. We rebuild the foundation.

02

Dashboard design in Data Studio

We build interactive dashboards showing what you actually need to see, not what's easiest to measure. Custom calculations, cross-source comparisons, visualizations designed for your specific business questions.

03

Reporting automation

We connect your data sources (web analytics, ad platforms, marketplaces, CRM, email) into unified reports that update automatically. No manual exports, no Friday afternoon data compilation.

04

Continuous data health

We monitor your setup continuously. When tracking breaks or a data source stops syncing, we catch it before your reports become unreliable. You get a quarterly audit of data quality and recommendations to keep your foundation solid.

Technical stack operated in MERCATOR

  • ✳ Google Analytics 4 (GA4)

    Event configuration, custom dimensions, conversion tracking, audience definition, data export.

  • ✳ Google Data Studio

    Custom dashboard design, data connectors, calculated fields, multi-source reports, scheduling and distribution.

  • ✳ Tracking on advertising platforms

    Pixel setup and validation on Google Ads, Meta, TikTok, Amazon Ads. Conversion events linked to GA4 for cross-channel attribution.

  • ✳ E-commerce and marketplace integration

    Product feed tracking, order data flow, inventory, performance by channel (Amazon, Carrefour, Shopify, etc.).

  • ✳ Email and CRM data

    Customer journey tracking, email performance, lifecycle data, segmentation for retargeting.

  • ✳ Attribution modeling

    Cross-channel attribution setup, contribution by touchpoint, customer acquisition cost by channel.

  • ✳ Data quality monitoring

    Automated alerts for tracking failures, data anomalies, missing conversions, misconfigurations.