Bodegas Alianza

Replicate online the market leadership that Bodegas Alianza had built offline in Mexico. Wine and spirits e-commerce has a particular characteristic: consumption is strongly tied to festivities and very specific demand peaks. The digital strategy couldn't ignore that rhythm.

The goal: make the online channel deliver real sales, not just brand presence.

Paid media on Meta and Google focused on driving sales on bodegasalianza.com and acquiring new customers. Ad personalisation by geographic region (Mexico City, Hidalgo, Querétaro, Morelos, State of Mexico and others), responding to each audience's customer journey stage.

Dedicated campaigns at peak demand moments: Buen Fin, Hot Sale, the Guadalupe-Reyes marathon and national holidays. The strategy doubled the target ROAS and reached 110% of the revenue goal set by the client.