Boehringer Ingelheim
Health & wellness (pharmaceutical) · Spain · B2C
Global pharmaceutical company. We manage their digital communications across human and veterinary medicines in seven different therapeutic areas.
Expand Boehringer's visibility among healthcare professionals in a highly restrictive context: prescription medicines are subject to strict online regulations, which limits the available channels and messages.
On top of that came the impact of the Covid-19 pandemic, which eliminated the traditional medical sales rep role overnight. Digital communication went from being a supporting channel to being the primary one.
Intervention across several coordinated fronts: media planning, paid media (SEM and social), programmatic, specialist trade press and social media with content for all seven therapeutic areas.
Value-added content tailored to each professional profile. Email marketing and push notification campaigns through specialist trade press databases. Sponsored content and display banners in sector media to reach professionals where they already consumed authoritative information.