Brudy Lab
Health & wellness (cosmetics & nutrition) · International (Spain, Italy, France) · B2C
Pharmaceutical laboratory specializing in natural and vegan cosmetics, and in nutritional supplements with high-bioavailability DHA.
Brudy Lab operated in a purely B2B model: it sold to distributors, not to end consumers. The challenge was to open direct sales channels through marketplaces — Amazon in Spain, Italy, and France, and Miravia in Spain — without jeopardizing the traditional distribution network or creating channel conflict.
On top of that came the intense competition in health and wellness eCommerce: a saturated category where product differentiation and platform visibility are decisive.
Launch and management of stores on Amazon Seller and Miravia across Spain, Italy, and France, adapting the catalog, pricing, and commercial strategy to each market. Hybrid logistics model for multichannel sales without overloading the existing B2B network.
Brand-building within the platforms through enriched content: Brand Story, A+ Premium, and Brand Store. Scalable structure to manage more than 30 product lines with paid media campaigns on the marketplace.