Burger King

Launch the "Nuggets 19$" promotion with a concrete, measurable objective: make the digital campaign drive physical sales in restaurants, identifying which customers came to the counter from the online environment. This was not an awareness campaign — it was an offline conversion campaign.

A second challenge followed: launch "Chicken Fries" with a brand and awareness campaign that would generate genuine conversation on social media.

The first omnichannel online-drives-offline-sales campaign ever executed in Mexico. A four-channel mix: SEM, Facebook, Foursquare, and YouTube Ads. Production of landing pages and a quiz-contest dynamic to identify and qualify interested users. Foursquare activations to drive visibility of physical stores at the moment of decision.

For "Chicken Fries": a monitoring report analyzing more than 3,000 social conversations to evaluate brand presence and tone against competitors. The action resonated with more than 430 influencers on Twitter. The first campaign brought 4,200 real buyers into restaurants over 10 weeks.