Camaloon

Increase the volume of First Time Buyers in both B2B and B2C while scaling acquisition across the various European markets where Camaloon operates. The mass-customization challenge: a vast catalog, different audiences by country, and the need for highly specific messaging per product to capture high-intent traffic.

A team of native-language SEM Specialists for each country. Campaign architecture with more than 20,000 keywords and 2,000 ad groups, segmented by product category. Diversified formats aligned to funnel stage: high-intent traffic capture at the lower funnel, and brand recall formats to drive return visits at the upper funnel.

Access to closed platform betas, which translated into performance improvements before they became publicly available.