Carrefour

Audit and optimize Carrefour's email marketing strategy — one of its highest-volume digital channels. The sending tool in use did not meet the real campaign management needs. In parallel, build a sector benchmark to identify best practices and compare internal performance against competitors.

Analysis of more than 250 competitor communications to build the benchmark. Full email channel audit with a diagnosis and actionable improvement proposals. Process optimization to increase sending efficiency without losing per-segment personalization.

The result was a more agile email channel, more efficient in operational costs, and equipped with an external reference frame that Carrefour did not previously have.