Caser Seguros

Two challenges in parallel. The first: Caser's communications used insurance industry jargon that consumers didn't understand. The second: organic rankings in Health and Home were underperforming, and the migration to the new site had to be executed without losing search visibility — something a poorly managed web migration can undo in an instant.

Content marketing strategy: identification of the real questions users ask before taking out insurance, filtered by business unit, and translation of technical jargon into plain language. More than 350,000 words written with quality control coordinated with Caser's technical teams.

SEO strategy focused on Health and Home keywords with content linking work. Planning and execution of the site migration: full audit, inventories, architecture, sitemap, robots.txt, and redirect files. Search visibility was not impacted.