Coca Cola
Consumer goods (beverages) · LATAM · B2C
Global beverages company. We manage their CRM and performance campaigns across Latin American markets.
Manage Coca Cola's database across LATAM, design a one-to-one contact strategy for each subscriber segment, and audit the implementation of best practices in performance campaigns. The scale was significant: over one million subscribers and more than 100 email marketing campaigns in a single year.
The strategic objective was not simply to send more emails — it was to increase the share of loyal users who interacted with the brand on a recurring basis.
Full database management over the course of a year. Design of a one-to-one contact strategy tailored to each segment. Best-practice audit of performance campaign implementation to identify inefficiencies and opportunities.
Execution of more than 100 email marketing campaigns focused on user activation and retention: the goal was to turn passive subscribers into users who repeatedly engaged with the brand.