DAS Seguros

Sell more rental non-payment insurance premiums in a booming market — the 2018 legislative change limited the guarantee that landlords could demand from tenants to two months' rent, triggering a surge in demand — but with a product still little known to the general public. Competitors were using conventional channels. A differentiated way into the category was needed.

From our Corporate Lab, we identified an underserved key segment: young tenants with real purchasing power but without the formal guarantees landlords would accept. We designed OKIFY, a SaaS platform that helps real estate agencies qualify tenants by validating their payment capacity through payment history and references.

Through the score OKIFY generates, DAS provides the landlord with a non-payment insurance policy with a variable cost based on the tenant's actual risk profile — while the tenant gains access to properties that were previously out of reach. We supported the launch with Google Ads and Bing campaigns. The initiative was recognized as one of the 100 best ideas of the year and generated two new business lines within six months.