Doggie Door

Increase eCommerce sales and attract quality traffic in a category — pet products — with a very specific audience and a wide product variety. The creative challenge: every product needs a different message and format so the ad matches what the buyer is searching for at that precise moment.

A channel mix led by SEM (search and shopping) and Facebook Ads for display and remarketing. In Search, a conversion-optimized structure with tight match between query and message. Generic keywords built on a long-tail structure to align with the specific niche of each product.

Shopping campaigns segmented by product type to amplify the highest-demand items during specific periods. On Facebook, dynamic ads with custom audiences and lookalike audiences built from the client's own customer data.