eCooltra

Grow eCooltra's user base while keeping acquisition costs stable and maintaining a high quality standard. The app marketing challenge: a download is not a user. Optimization had to target real sign-ups, not installs.

Activation of universal app campaigns using the client's CRM data. Ad targeting aimed at new users with creatives personalized by profile. The focus was on cost-per-install efficiency and on real sign-ups — users who completed registration and actually used the service — not just download volume.