Fira Barcelona
B2B events · Spain · B2B y B2C
Trade fair institution in Barcelona founded in 1932. It organizes more than 40 international trade shows and congresses every year spanning virtually all economic sectors.
Generate communication and advertising campaigns for more than 40 trade shows per year, each targeting highly specific professional audiences—national and international. The challenge went beyond attracting visitors: every show also needed to bring in exhibitors, who follow a different decision-making process and have a longer sales cycle.
Handling that volume required a team embedded within the institution, not an external supplier managing from the outside.
Team specialization with full-time implants dedicated to Fira Barcelona, combined with support from Elogia's operational areas: Social Media, SEM, Display, Email Marketing, SEO and Web Analytics. Partnership with another independent agency for offline media coordination.
Strategy and execution of the media and social media plans for all shows organized by the institution, adapting message, channel and budget to the particularities of each event.