Goldenpark

Increase online sales and qualified traffic in a regulated sector with intense competition among Spanish-licensed operators. In online gaming, the organic channel has a low ceiling unless a content strategy is built specifically for each player type and each game category.

An agile SEO strategy combining valuable content creation with technical optimization. Exhaustive keyword analysis mapped to each stage of the player's decision process: searches for guides, brands and game types.

Blog content built around inbound marketing. Dedicated landing pages for each game brand or provider and the most-searched game types. Improved indexability through content linking and sitemaps.