Grupo Munreco

Build the digital presence of three distinct brands on social media from virtually scratch, and sustain it across more than a decade of change: ambassador changes (from Fernando Alonso to Penélope Cruz for Viceroy), new campaigns ("Es lo que soy"), TV collaborations with Mediaset and the programme "Cámbiame" for Mark Maddox.

Every repositioning required updating the brand voice in digital without losing continuity with the community already built.

Digital presence and social media strategy for all three brands, evolving alongside the client for more than a decade. Specific activations at every ambassador change, repositioning and campaign launch. Digital support for TV campaigns with online extensions to extend reach and prolong the conversation.