Hero Baby
Food (baby food) · Spain · B2C
Baby food brand with a consolidated presence in the Spanish market.
"Elogia has proven to be an extension of our team. We feel reassured knowing we have real specialists who are genuinely invested in taking care of our business and always ready to offer something more."
María Benedicto, Hero España
Expand acquisition for the Hero Baby database with quality audiences, to feed other channels within the digital marketing strategy throughout the customer journey. The challenge with this type of account: the target is very specific—mothers and fathers at specific moments of the parenting cycle—and ad saturation in that segment is high.
Social Ads campaigns on Facebook with exhaustive audience split-testing to identify the audiences most aligned with the brand. Continuous automation and format optimization within the Facebook inventory network. Constant creative iteration by customer journey stage to maintain message relevance as users progressed.
Facebook published this case as a Case Study on its website.