inDrive

Drive profitability for inDrive in five strategic markets across LATAM and the Caribbean (Mexico, Panama, Honduras, El Salvador, Jamaica). A beta test with no historical data or trained algorithm: without conversion history, paid media platforms have no basis for optimization. Rapid conclusions had to be drawn with limited budget in order to scale.

Paid media with two coordinated objectives: drive app downloads by reaching affinity audiences, and optimize the in-app "first ride" event to capture real First Time Buyers. Unified objectives across the entire region to understand performance by city and reallocate budget between markets based on actual results. Fast and precise operations to compensate for the lack of historical data and generate the learnings that platforms needed to start optimizing independently.