Instituto Microcirugía Ocular (IMO)

Analyze IMO's digital positioning against competitors. Identify the opportunities that social media brings to a business in the healthcare sector and design a social media strategy and tactical plan aligned with IMO's objectives, while respecting the regulatory specificities of the health industry.

Social selling consultancy built on three pillars: brand positioning and best practice analysis versus the competition, audience opportunity and behavior identification, and strategy design and tactical planning. Additionally, an advisory plan for IMO's social media team so the in-house team could implement the strategy and track results independently.