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Sell furniture from an unknown brand in France using a pure performance marketing channel mix, with virtually no investment in branding. In 2016, the Spanish market launch was added.

Management of SEM, Internet Display and SEO campaigns in the French market. Despite the performance-first approach, branding-oriented placements were introduced to build brand awareness (accepting a short-term CPA penalty in exchange for brand recognition). Daily campaign optimization during the first year, activating and deactivating placements to continuously improve results.