Projects

Kushki

Banking & financial services (fintech, payments) · LATAM · B2B

Digital payment gateway founded in 2018. One of the most valuable unicorns in Latin America, specializing in payment management, cost reduction, transaction acceptance rate improvement and fraud prevention.

The challenge

Boost Kushki's presence in five key countries (Mexico, Chile, Peru, Colombia, Ecuador) and capture Sales Qualified Leads (SQL) among mid-size and large enterprises. Address the specificities of each market with tailored strategies.

What we did

Brandformance campaign: combining brand presence with hand raiser acquisition in a single approach. High-value creative and visual ads on the channels where C-Level decision-makers spend their time (LinkedIn, Meta, Google). Continuous bid adjustment and channel-level optimization. Specific activations at key moments in the sector calendar: eCommerce Day in Colombia, Cyber Day in Chile, VTEX Day across the region.

+6.200
leads (hand raisers) generated in less than 6 months
−72%
CPA on Google Ads
−46%
CPA on LinkedIn

Capabilities applied

MarketingPaid Media · Creative Design & UX
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