La Nevera Roja

Increase monthly order volume and reduce average CPA. The SEM account was managed in-house; the client brought us in to take over and drive acquisition growth.

Historical account and market analysis to identify improvement areas. Full campaign restructuring to optimize CPA. Drastic reduction of broad-match keywords and a sixfold increase in negative keywords. Device-level campaign segmentation. Granular geo-targeting at the neighborhood level, factoring in conversion rates across major city districts.