L'illa Diagonal

Turn the shopping center's database into a real asset for generating physical footfall, in a context where it was traditionally seen as irrelevant due to the absence of online sales. Communicate effectively and activate the loyalty program.

Normalization and consolidation of the center's data sources—scattered across different platforms—into a single cloud repository. Full rebuild of communication flows (email, push notification, SMS) with a seamless transition that went unnoticed by customers. Content personalization by visitor type to increase open rates and drive engagement with the community.