Linkia FP

Reach a very specific target — young people of vocational training age — in a concrete physical area: the Community of Madrid. Conventional digital channels could not guarantee the geographic proximity or demographic affinity needed to make the impressions relevant.

Campaign across Digital Out of Home (DOOH) placements. We identified points of interest corresponding to high schools and training centers in the Community of Madrid, then added an affinity layer based on population density, excluding areas with affinity below 60%.

DOOH circuit at the intersection of both layers, with a digital audience extension line covering areas not reached by outdoor. Re-engagement of users reached via DOOH through a mix of digital formats (audio + display) to reinforce the brand message.