Lovys
Banking & financial services (insurtech) · International · B2C
Europe's first 100% digital insurance company and one of the continent's largest insurtechs. All products on a single platform: home, car, pet, electronics, and mortgage.
Establish Meta as a conversion-supporting channel within Lovys's global media mix — starting from scratch: no campaign history, no conversion data for platforms to use for optimization, and no pre-existing campaign structure. All learnings had to be built from the very first euro spent.
A/B testing methodology as the backbone from day one. Progressive campaign build-out for each funnel stage (Awareness, Consideration, Conversion), with decisions driven by real data rather than assumptions.
Channel-specific creatives tailored to the messages, concepts, and value propositions that best matched each audience and each stage of the decision journey. Within nine months, Meta had become one of the top-contributing channels to the brand's global sales.