Marketing4eCommerce
Digital media (eCommerce sector) · International · B2B
Online magazine specializing in e-commerce marketing. Over 60,000 unique monthly users receive the latest industry news. Part of the VIKO ecosystem.
Expand the reach of Marketing4eCommerce beyond Spain, with editions in Mexico (including a print magazine) and Colombia (launched in 2016). At the same time, maintain an active social media presence across all three markets with formats that went beyond the static article.
Cross-device and cross-channel strategy. Social channel activation across the Spain, Mexico, and Colombia editions. Diversified format production: YouTube videos, streaming broadcasts via Periscope and Facebook Live for live industry event coverage. Development of a proprietary app for iOS and Android to facilitate mobile content consumption.