Meatme
Food (premium meat) · LATAM (Mexico) · B2C
Premium meat specialty store chain in Mexico. Grew from three stores in its first year to nine, with a target of nineteen by end of 2020.
Support Meatme's rapid growth in Mexico: every new store opening was a business opportunity that required local awareness generation and new customer acquisition for the loyalty program. The challenge was to coordinate digital communications with the brand's physical expansion pace.
Social Media and Social Ads activations to drive each opening: Facebook Live tasting sessions, lead generation and engagement campaigns, 360° photography of new locations. Each opening had its own digital activation plan.
Subsequently, expansion into email marketing and performance campaigns to drive the e-commerce launch and purchase recurrence among already-acquired customers.