Mellerware
Consumer goods (small appliances) · Spain · B2C
Small appliance brand from the Taurus group. Value proposition: quality products at smart prices. Home appliances rank among the top ten e-commerce categories by sales volume in Spain, according to the CNMC.
"Elogia has been masterful in helping us quickly and efficiently deploy proven Dynamic Yield use cases around product discovery and re-engagement, with the Experience Optimization platform helping validate which launched experiences are best suited to guide our customers through their purchase journey."
Víctor Font Casanovas, Director of Mellerware
Improve conversion rate and other traffic monetization metrics for Mellerware's e-commerce site. The brand had traffic; the problem was that it wasn't converting at the pace the business needed. The challenge was to understand why and build a personalized experience for each customer segment.
Agile CRO methodology with weekly sprints. Integration of Dynamic Yield technology to validate hypotheses with real navigation and usability data: social proof to drive action, product page personalization with recommendations based on user interests, personalized tab notifications to re-engage inactive users.
A/B tests and experiments executed, measured, and optimized simultaneously to compress learning cycles.