Mercadona
Food retail · Spain and Portugal · B2C
Spain's leading food retailer. We advise and manage their digital ecosystem across the Iberian market.
Advise and manage a high-volume digital ecosystem in Spain and Portugal, ensuring maximum operational efficiency while maintaining brand consistency across all digital touchpoints. The complexity wasn't just volume: it was combining strategic consultancy with operational execution in an integrated way, without one overshadowing the other.
Three coordinated workstreams. Consultancy through Elogia's Digital Observatory: competitive intelligence with weekly alerts, monthly analysis, and quarterly strategic reports on trends, platforms, and sector movements.
Unified digital activation: organic publishing, content promotion, and Social Ads and Google Ads campaigns under a common methodology. Operational optimization: continuous workflow review, advanced planning tools, and efficiency criteria for a high-volume account. In 2025, we took over core management of their digital assets, including local presence on Google Business Profile to support the in-store traffic strategy.