Merkal Calzados
Fashion (footwear) · Spain · B2C
Footwear retail chain. Committed to the online channel in 2012 with the challenge of replicating offline success in the digital environment.
When Merkal Calzados launched its e-commerce in 2012, the challenge wasn't just driving traffic: it was building a digital channel that could deliver the same results that physical stores had taken years to achieve. The goal was to support sustained channel growth as an integrated partner, not a one-off campaign vendor.
End-to-end support from launch: work across content, design, and e-commerce usability. Campaigns spanning traffic, branding, lead generation, and sales. Ongoing experimentation with new branding formats to find the best-converting ones.
Year after year, new channels added based on performance: affiliate campaigns became the star channel with CPAs below €5, while premium display channels continued delivering visibility and quality traffic.