Motorola

Design, implement, and optimize the launch strategy for the new Moto G3 and the various Moto X versions (X Play, X Style, X Force) in Spain in 2015. The goal was to drive sales through qualified traffic to product pages, where users found purchase links to partners such as Amazon, MediaMarkt, Worten, and Fnac. Motorola did not sell directly; they needed users to arrive at the product with clear purchase intent.

Strategy centered on the Google Display Network, leveraging its full capabilities: contextual targeting, remarketing, in-market audiences, and affinity audiences. Every format and every targeting segment aimed at driving qualified traffic to product pages with direct links to retail partners.

Motorola came to Elogia recommended by the Google AdWords Spain team itself. Following the success of the Moto G3 and Moto X, we continued collaborating on the launch of the Moto 360 smartwatch and the Moto G4.