Omron
Health & wellness (medical devices) · LATAM · B2C
A brand with more than 40 years in the global market, present in over 110 countries. Specialised in devices designed to improve quality of life: blood pressure monitors, scales, thermometers and massagers.
Optimising Omron's digital content offering across the channels best suited to the brand's objectives, and coordinating the launch of its e-commerce in 2022 with an organic content and paid media strategy that didn't compete with itself.
The complexity: simultaneous presence across multiple platforms — website, Amazon, Mercado Libre, YouTube, social media — each with different objectives, all requiring consistent messaging.
Paid media across Meta Ads, Google Ads, Amazon Ads and Mercado Libre Ads to reach the specific niche. ROAS-driven focus on conversion campaigns on Amazon. Organic content optimisation structured around the brand's three core communication pillars.
Organic positioning of the YouTube channel, achieving nearly one million views and 16K hours watched. Ongoing SEO optimisation to align content with search trends and drive traffic to the site.