PcComponentes

Attracting customers to PcComponentes through valuable content and tailored experiences focused on the most profitable catalogue segments: gaming, mobile phones and laptops. The challenge was to generate qualified traffic from content — not just from paid media — and capture leads during high-demand periods such as Black Friday or the spring gaming campaign.

Inbound strategy launched with blog content production based on inbound methodology, personalised to the highest-value segments. Keyword research, web behaviour analysis and product-level results used to drive tactical decisions.

Qualified lead capture through gamification and lead magnets: "Which mobile phone suits you best?" ahead of Black Friday 2021, and "What kind of Geek are you?" during the May 2022 gaming campaign. Each action recommended products tailored to the user's results, combining lead capture with product recommendation at the same moment.