Pedidos.com
B2B eCommerce (office supplies) · LATAM (Mexico) · B2B
The first 100% Mexican office supplies e-commerce platform focused on micro and small businesses. Founded in 2009. An HP SureSupply partner and recognised by Google as a preferred account for growth potential since 2013.
Increasing site traffic, capturing leads from potential customers and driving purchase conversions in a B2B market with two clearly distinct profiles: individual users buying office supplies for personal use and professionals purchasing for their company. Without separating those two profiles within the campaigns, it was impossible to optimise either correctly.
Separate SEM accounts structured by objective (sales or leads), with tightly segmented ad groups to differentiate individual users from professionals. GDN with contextual and thematic targeting. Google Shopping for visibility and direct response.
RTB Display with dynamic banners showing each user the product they had visited alongside similar items, extending reach at a competitive cost while enabling personalised retargeting by device, platform and browser. Social extensions and seller ratings added to text ads to increase depth and credibility.