Peugeot

Growing Peugeot's social community and turning it into an asset that actively supported vehicle sales. In the automotive sector, social media is typically used as a brand image channel; the challenge was to make it also generate qualified traffic towards the digital touchpoints where conversion actually happened.

Social profiling project to better understand users and personalise communication. Social media management with content focused on both engagement and performance. Concept development and management of activation actions including influencer outreach.

Digital presence at physical events such as the Dakar rally (Facebook and Twitter) and the Torneo Open Banc Sabadell tennis tournament — a contest that generated more than 370 entries in just a few days. Activation campaigns around specific models and new launches encouraging users to book a test drive.