Platanomelón

Increasing sales from paid media campaigns without compromising the return on investment. Platanomelón came to Elogia after working with another agency without achieving the expected results: sales volume was underperforming and acquisition costs were too high.

The diagnosis was quick: campaigns were attracting low-quality traffic and there was no focus on the searches that actually converted.

Manual campaign optimisation to eliminate irrelevant traffic and concentrate investment on the best-performing searches. Once keywords were redirected towards qualified traffic, bid optimisation at campaign level to reach the target CPA while maintaining sales volume.

To scale, the keyword inventory was expanded to include high-converting terms. From the second month of management, sales volume and revenue doubled while acquisition costs dropped by 11%.