Privalia

Creating a market that didn't yet exist. In 2007, buying fashion online in Spain was not yet an established habit. Privalia needed to build the market while simultaneously building its customer base, competing against new entrants in Spain and established players in other countries.

The objective was clear: build the largest possible database of potential online buyers in the shortest time.

Full outsourcing of the digital marketing department. Campaigns in Spain, Italy, Brazil and Mexico with a focus on mass acquisition. A coordinated media mix that evolved over time: SEM, Social Ads (Facebook Ads), Affiliate and Mobile.

Aggressive lead generation combined with user activation: capturing the lead wasn't enough — the goal was to convert it into a paying customer as quickly as possible.