SotySolar
Mobility & energy (residential solar) · Spain · B2C
Spanish solar energy and self-consumption startup, founded in 2016. A model that democratizes photovoltaic self-consumption, enabling savings of up to 70% from the very first bill with 100% green energy.
Breaking into a rigid, traditional vertical dominated by large players with years of established presence and consolidated positioning. Generating enough brand awareness and credibility for a user to choose SotySolar over an established company — in a high-ticket, long-life-cycle product category.
Full-funnel strategy with Search and Display campaigns. Creation of custom audiences based on sector research, competitive analysis, and related search queries. The audiences built are currently in the top 3 best-performing in the account.
Continuous audience optimization and bid adjustments by geographic region. The qualitative leap came when testing the Discovery format, covering all three funnel stages simultaneously: lead generation while building brand impact. Priority analysis of creatives and copy with a focus on responsive Discovery Ads.