Sulion

Laying the foundations of a marketing strategy that would highlight Sulion's differential value proposition in Spain and France. To do it right, the starting point was understanding the real motivations and barriers of consumers in each market, and identifying positioning opportunities that competitors were not addressing.

Market research and surveys to analyze product usage and purchasing behavior: motivations, barriers, and digital touchpoints. Search analysis on Google and Amazon to assess competitiveness and identify assortment and positioning opportunities.

Strategic analysis and mystery shopping to integrate brand values with real consumer behavior. Definition of a market-specific customer journey, with differentiated buyer personas for Spain and France.

**Key highlight:** Strategy centered on market-specific buyer personas, aligning brand values with real consumer needs.