Sunglass Hut
Fashion (sunglasses) · LATAM (Mexico) · B2C
Leading international sunglasses brand. Operating digitally since 1998. Part of Grupo Luxottica since 2001, the world's largest specialized distributor with over 3,000 stores.
Driving sales conversions on the Sunglass Hut Mexico e-commerce through performance marketing. The challenge: the catalog included brands with very different buyer profiles — both demographically and geographically. A single unified strategy could not serve all the distributed brands effectively.
Media mix tailored by buyer persona: Google Ads, Display, Remarketing, RLSA, Facebook Ads, and Instagram Ads to cover the full customer journey. Awareness generation for lesser-known brands and recurring sales activation to increase the Lifetime Value of already-acquired customers.
Nearly two years of continuous management with ongoing optimization of the channel mix based on the real performance of each brand and each segment.