Unilever · Mi Market Club
Consumer goods · Spain · B2C
Global consumer goods company. We built their D2C e-commerce platform "Mi Market Club", expanded during the pandemic to give employees of partner companies access to a catalog of over 2,000 products from leading brands.
Developing a D2C e-commerce platform that would allow Unilever to gain first-hand knowledge of the online channel, shopper behavior, and the real impact of their brand strategies — data that until then had only reached them indirectly through retailers.
The complexity: building the complete operational model from scratch (catalog, logistics, fulfillment, customer service) while simultaneously activating marketing and generating the first sales.
Comprehensive end-to-end model across three coordinated layers. Strategy: catalog definition, marketing plan, and profitability analysis. Tactics: platform negotiations, pricing, and campaign selection. Operations: purchasing management, warehousing, fulfillment, and customer service.
The platform scaled to over 1,400 active buyers with a catalog of more than 2,000 products from leading Unilever portfolio brands.