Verbaudet

Significantly growing e-commerce sales through paid media. Verbaudet had worked with other agencies and was looking for a genuine shift in results — not a marginal improvement, but a real performance leap.

The initial analysis revealed the core problem: without first generating search demand, scaling the Search channel alone was not possible.

Strategy built on brand-performance synergy: to grow in search engines, demand first had to be created through awareness formats. We capitalized on seasonal peaks in the sector (back to school, sales) with results-oriented awareness formats.

Full mix: high-impact Display, video, Gmail Ads, Shopping, Social Ads, and Spotify audio ads. The majority of the budget was allocated to Google Search, with the brand-performance mix feeding the demand that Search then captured.