VOLT
Consumer goods (energy drinks) · LATAM (Mexico) · B2C
Energy drink brand with an innovative portfolio of flavors and ingredients. Successfully penetrating multiple consumer segments.
Unifying and refreshing VOLT's visual identity across social media and amplifying content to strengthen brand presence. The additional challenge: positioning new product launches — Volt Pink Energy, Volt Sin Azúcar, Volt Dark Energy — across very different audience segments, each with its own distinct communication concept.
Communication strategy for Facebook, Instagram, and YouTube based on differentiated Buyer Personas with personalized messaging for each. Proactive community management with dynamic engagement with the audience. Paid media on social platforms focused on reach and brand recall objectives.
On YouTube, in-stream campaigns for product launches. Product-specific campaigns: Volt Pink Energy centered on female empowerment with brand ambassadors (Belinda, Letizilla, Estefanía Ahumada), Volt Sin Azúcar built around the concept "Life isn't sweet", and Volt Dark Energy focused on a mysterious personality.