Volvo Cars
Mobility & energy (automotive) · LATAM (Mexico) · B2C
Swedish luxury automobile brand focused on safety, durability, and exceptional quality.
Generating quality leads that would convert into dealership visits and, ultimately, sales by model. Two distinct phases: the "Volvo Summer Sale" campaign focused on contact volume, and the pre-sale of the S90 model — a high-value vehicle with a narrower buyer profile and a longer decision-making process.
In premium automotive, lead quality matters far more than volume: a poorly segmented S90 lead is wasted investment.
Coordinated media mix for the XC90, S60, V40, and S60CC models, each with specific demographic and geographic targeting. Campaign management across SEM, Social Ads, and Affiliation.
On Social Ads, strategies based on Lookalikes of the brand's own page fans and interest targeting in similar brands, segmenting men aged 35 and over. Formats: lead ads and page post ads. The "Summer Sale" campaign closed with 6,577 contacts in three months, hitting 104% of the objective.