Elogia

RADIA: competitive intelligence

See where you win and where you lose against competitors across every digital channel.

Why now

Most brands measure their own channel but don't know their real market position. You have traffic, conversion, and revenue figures. What you're missing is the comparison: are you growing because the market is growing or because you're taking share? Is that conversion problem yours or does the whole sector have it?

Budgets get split by instinct because you don't know where to invest and what to abandon. RADIA connects your data with your competitors'. You see who captures more traffic, from which channels, with what seasonality. You discover where you have real advantage and order your roadmap by impact on margin.

How we work it

At Elogia we extract, analyze, and interpret. Our specialists translate the competitive audit into concrete actions and prioritize each improvement by its estimated impact on traffic, conversion, and revenue. We work with technology plus human analysis: the tool pulls the data, but the team designs the plan.

What we operate

01

Digital assets audit

We map your complete presence: organic traffic, paid media, social visibility, marketplaces, page speed, accessibility, user experience. We identify where you're strong and where you lose operational efficiency.

02

Competitive analysis

We analyze the same digital stack as your competitors. We compare traffic by channel, seasonality, and presence on each platform. You discover where to spend more because real volume exists and where it's not worth it.

03

Prioritized roadmap

We translate data into ordered tasks by impact. Three-month horizon, grouped by estimated impact on traffic, conversion, or revenue. Each improvement has concrete and realistic steps.

Channels audited in RADIA

  • ✳ SEO and ASO

    Technical audit, indexation, site architecture, keyword coverage, Core Web Vitals, user experience.

  • ✳ Paid media

    Campaign structure, segmentation, creatives, bids, spending efficiency on search engines.

  • ✳ Social media

    Content, engagement, profile optimization, customer service.

  • ✳ Social paid

    Ad typology, creative and copy testing, budget.

  • ✳ Marketing automation

    Email, data segmentation, personalization, omnichannel, operational efficiency.

  • ✳ Marketplaces

    Product sheets, inventory, retail readiness, regulations (Amazon, Carrefour, MercadoLibre, etc.).

  • ✳ User experience

    Usability, navigation, accessibility, multimedia, conversion.

  • ✳ Measurement

    GA4, tracking on advertising platforms, reporting, privacy.

  • ✳ Legal accessibility

    European regulatory compliance (AEPD, WCAG 2.1), inclusivity.